We created this branded content series to speak to Lincoln's cultural literacy. When Lincoln makes beautiful cars it's never in a vacuum: the design process is always informed by ideas and forms that are circulating in the broader culture. With New American Craftsmanship, we wanted to introduce the Lincoln audience to people we admire and draw inspiration from.
The videos were contained both on Lincoln's site, and in paid media. The extended interviews were published as text on the web, as well as inserts in magazines.
