This was a multi-channel episodic content series I creative directed for the 2014 Ford Escape (you can watch whole series below the fold). We created Tumblr pages for each of the main characters, a meme generator (that didn't work that well), movie posters and.... man, it was a blast. It also worked. We enjoyed an earned media boost from the likes of EW.com and the Guardian. Paste Magazine named it one of the best content series on the web that year. So, I got that going for me.
