The Ford Escape Comparison Tool was created to help launch the 2013 Ford Escape. The site experience pits the new Escape against a few of its competitors (as well as comparing the 2013 to to the previous model year), displaying fun facts about the Escape’s superiority along the way.
The site included 360 degree views of the vehicle, a color selector and video and image overlays to provide users with more information about each feature.
I creative directed this beast.
The site included 360 degree views of the vehicle, a color selector and video and image overlays to provide users with more information about each feature.
I creative directed this beast.
