In 2016 Ford decided it was time to redesign it's look and feel. Freeing the logo from the Oval and creating a brand new style - playing off the mantra that everything we do is "by design". The assets we created - both in camera and in CGI were brand wide and were splashed across both digital and analog worlds. From TV & PreRoll to Banners and takeovers. There was also a first-of-it's kind billboard experience where we were able to access Clear Channels "Proof of post" webcams - and once a user "Designed their own billboards" - we were able to provide them a shareable screen grab of their work as it ran live on multiple digital outdoor postings across the US.
