This was a first-of-its kind billboard experience that I worked on for Ford. Through a user-friendly web-based design interface, individuals could design their very own digital billboard that would appear live on digital billboards across the US. Utilizing the outdoor media company's "Proof of post" webcams, we captured these custom billboards as they appeared and sent them directly to their creators
Ford By Design
Ford By Design Interactive Billboard let users design and display art for a physical billboard in real time.