Escape My Life Web Universe

I creative directed this multi-channel content series for the 2014 Ford Escape, and it turned into something special. Beyond the core episodes (which you can watch below), we built out a whole digital universe - character Tumblr pages, custom meme generators (okay, those were a bit buggy), movie posters, and more. The whole project was an absolute blast. Best part? It actually worked. We landed coverage in The Guardian and EW.com, and Paste Magazine even named it one of the year's best web series. So I've got that going for me, which is nice.